Estimating decision rule differences between ‘best’ and ‘worst’ choices in a sequential best worst discrete choice experiment
نویسندگان
چکیده
Since the introduction of Discrete Choice Analysis, countless efforts have been made to enhance efficiency data collection through choice experiments and improve behavioural realism models. One example development in are best-worst discrete (BWDCE), which benefit obtaining a larger number observations per respondent, allowing for reliably estimating models even with smaller samples. In SWDCE, respondents asked alternatingly select ‘best’/‘worst’ alternatives, until set is exhausted. The use BWDCE raises question decision-rule consistency stages experiment. We challenge notion that same fully compensatory decision rule utilised throughout hypothesize may utilise one selecting ‘best’ another ‘worst’ alternatives. To test our hypothesis, we developed model combines SBWMNL modelling μRRM can account variations rules. Our results show heterogeneity does seem be present BWDCE: it more likely choices using (maximising utility), whereas non-compensatory (minimising regret). Such behaviour largely similar how image theory describes decision-making process complex situations. findings give modellers new insight into allows them represent their accurately. • Adapted heterogeneity. Respondents do not experiments. Successive lower reliability. produce significantly different parameter estimates.
منابع مشابه
Models of Sequential Evaluation in Best-Worst Choice Tasks
We examine the nature of best-worst data for modeling consumer preferences and predicting their choices. We show that, contrary to the assumption of widely used models, the best and worst responses do not originate from the same data-generating process. We propose a sequential evaluation model and show that later choices have systematically larger coefficients as compared to earlier choices. We...
متن کاملWhat are colorectal cancer survivors’ preferences for dietary advice? A best-worst discrete choice experiment
PURPOSE Studies on healthy lifestyle interventions in survivors of colorectal cancer have been disappointing, demonstrating only modest changes. This study aims to quantify people's preferences for different aspects of dietary intervention. METHOD A best-worst discrete choice experiment was designed and incorporated into a questionnaire including participants' characteristics and a self-asses...
متن کاملTesting Cessation Messages for Cigarette Package Inserts: Findings from a Best/Worst Discrete Choice Experiment
This study assessed smokers' responses to different smoking cessation topics and imagery for cigarette package inserts. Adult smokers from Canada (n = 1000) participated in three discrete choice experiments (DCEs): DCE 1 assessed five cessation benefit topics and five imagery types; DCE 2 assessed five messages with tips to improve cessation success and five imagery types; DCE 3 assessed four r...
متن کاملBest Practices and Worst Assumptions
Th improve syste technologies provide a bas computer and questioning t security guide and give exam the assumptio Index terms assumptions As the discip moved from being adapte practices dev sets of best p enabling peo Examples of include the n Evaluation C the NIST Sy Microsoft W various guid imply that b configuratio security of th systems dev and maintain refer to all o checklists as Whenever...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of choice modelling
سال: 2021
ISSN: ['1755-5345']
DOI: https://doi.org/10.1016/j.jocm.2021.100307